GRAMMYS 201
EXPERIENTIAL SOCIAL MEDIA CAMPAIGN
Introducing a groundbreaking Eventgard-style approach to social media experiential nationwide campaign. Showcased Grammy nominations across three prominent cities, each representing distinct categories.
NYC
BEST ALBUM OF THE YEAR
Imagine stepping into a world where innovation meets artistry, where the iconic 1 Pen Building serves as our canvas for an unforgettable experience.
A fusion of technology and live performance, with the renowned NYC symphony providing the soundtrack to an evening of wonder. Through the captivating medium of video mapping, we transform the space into a dynamic playground of light and imagery. But what sets this apart is our personalized touch – larger-than-life animations tailored to reflect the essence of each nominee.
This isn't just marketing; it's an immersive journey that transcends traditional boundaries. By leveraging cutting-edge techniques and artistic prowess, we create an environment that resonates deeply with audiences, leaving an indelible mark on their memories.
LOS ANGELES
BEST SONG WRITTEN FOR VISUAL MEDIA
The first of its kind Hollywood live streaming performance unfolded at the renowned Chinese Theater, showcasing a symphony orchestra and a troupe of dancers. This unique experience shone a spotlight on the nominees for The Grammy's Best Song Written for Visual Media award, adding a touch of magic to the virtual stage of social marketing.
NASHVILLE
Best Country Album
The first of its kind a live southern performance unfolded in the heart of Nashville, showcasing a local marching band and a troupe of dancers to engaged with the people. This unique experience shone a spotlight on the nominees for The Grammy's Best Country Album Award, adding a touch of magic to the Social Media experience.